Effective Date: September 2024

1. Information We Collect (Sales Funnels and Marketing Strategy Development)

We collect several types of information to provide and improve our services, including the development of personalized sales funnels and marketing strategies. This may include collecting data from our clients' websites or marketing platforms to tailor and optimize these funnels for lead generation and conversion.

In addition to the previously listed items, we may collect:

Customer interactions and behavioural data from your website or CRM Lead nurturing and email engagement data Conversion data from advertising campaigns

2. Google Ads, Analytics, and Third-Party Tracking

We use Google Ads and Google Analytics to track user behaviour on our Site and improve our marketing efforts. This includes advanced tracking to better understand how visitors engage with our Site and how we can tailor our services for prospective clients.

We also use third-party tools (e.g., Facebook Pixel, LinkedIn Insights Tag) for remarketing, retargeting, and measuring the success of advertising campaigns. You can manage your ad preferences directly through Google and other platform-specific settings.

Users can opt out of these tracking methods by adjusting their browser settings or using dedicated opt-out tools like the Google Analytics Opt-out Browser Add-on.

3. Use of Client Data in Marketing and Testimonials

With your explicit consent, we may use anonymized client data for marketing purposes, including showcasing successful campaigns and testimonials on our website, in case studies, or during presentations. We will never share sensitive business information or personally identifiable details without your prior agreement.

This may include:

Client success stories or case studies

Data on conversion rates or lead growth (with consent)

Anonymized analytics to showcase marketing effectiveness

4. Further Cookie Usage (For Analytics and Retargeting)

We use cookies not only for session and preference storage but also for more advanced purposes, such as analytics and retargeting ads. Our cookies help us:

Understand how users engage with our content

Tailor ads across platforms like Google and LinkedIn

Deliver personalized content and offers

Cookies include:

Advanced Analytics Cookies: To gather detailed insights into site traffic and behavior (e.g., pages visited, actions taken).

Retargeting Cookies: To show ads relevant to your past browsing behavior across multiple websites.

Marketing Automation Cookies: To track engagement with our sales funnels and nurture campaigns.

Users can control or delete cookies via their browser settings. Opting out of certain cookies may impact your experience on our Site.

5. GDPR/CCPA Compliance and Data Protection

We adhere to strict data protection laws under GDPR and CCPA, ensuring that your rights are fully protected when it comes to your personal data. You have the right to:

Access, rectify, or delete your personal data

Restrict or object to the processing of your personal data

Request data portability to transfer your personal data to another entity

Withdraw your consent for data processing at any time

For requests related to GDPR, please contact us at [email protected]